Feud is an affordable premium footwear brand, founded in London in 2007. Initially a women's footwear brand, success within the independent sector led to the launch of men's footwear in 2009. Feud takes its lead from its British heritage, a country full of imperfections, but it is these imperfections that have led to a truly great nation. Feud believes it is the many challenges and chaos that exists within Britain that makes it one of the world's leading powers and an element of this is used within the collection. The brand uses innovative leathers, treatments and finishes to provide unique and cutting edge products.
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